Privacy policy

This Privacy Policy describes how https://evasparkle.com/ (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

If you have any questions after reading this policy, need more information about our data practices, or would like to lodge a complaint, feel free to reach out:

1. Email: contact@evasparkle.com
2. Mailing Address: GF-71, BMC Panchadeep Market Complex, Unit - 4, Bhubaneswar - 751001, Odisha, India

What We Collect & Why

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device Information

1. Purpose: To display the Site correctly and optimize user experience through analytics
2. Collected via: Cookies, log files, pixels, tags, web beacons, or similar technologies.
3. Shared with: Shoptsy (our e-commerce platform).
4. Examples: IP address, browser type, time zone, pages viewed, referring sites, search terms, usage patterns.

Order Information

1. Purpose: To process your order, arrange shipping, communicate with you, and prevent fraud
2. Collected from: You
3. Shared with: Shoptsy, payment gateways, fulfillment/shipping partners
4. Examples: Name, billing/shipping address, email, phone number, payment info (e.g., credit card details), and purchase history

Customer Support Information

1. Purpose: To provide support or respond to your queries
2. Collected from: You
3. Shared with: None
4. Examples: Email address, order details, messages exchanged

Minors

The Site is not intended for individuals under the age of 13. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address above to request deletion.

How We Share Your Information

We share your information with trusted service providers to help fulfill orders, provide customer support, analyze site performance, and run marketing campaigns. For example:

1. We use Shoptsy to power our online store. You can read more about how Shoptsy uses your Personal Information here: https://shoptsy.in/policy.
2. We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

1. We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
2. We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Opt-out options:

1. FACEBOOK - https://www.facebook.com/settings/?tab=ads
2. GOOGLE - https://www.google.com/settings/ads/anonymous
3. BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]
4. Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

1. Your consent;
2. The performance of the contract between you and the Site;
3. Compliance with our legal obligations;
4. To protect your vital interests;
5. To perform a task carried out in the public interest;
6. For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shoptsy uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

1. Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.
2. Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.
3. Selling Personal Information

Your Rights

Depending on your location, you may have certain rights regarding your personal information. These rights may only apply in specific situations and are subject to limitations under applicable laws. In some cases, we may decline your request where the law allows.

Here’s an overview of the rights you may be entitled to:

1. Right to Access / Know - You can request access to the personal information we hold about you, including how we use and share it.
2. Right to Deletion - You can ask us to delete the personal information we have about you, subject to certain exceptions.
3. Right to Correction - You can request that we correct any inaccurate or incomplete personal information.
4. Right to Data Portability - In certain cases, you may request a copy of your personal information and ask us to transfer it to another organization.
5. Right to Opt-Out of Sale, Sharing, or Targeted Advertising - You may direct us not to "sell" or "share" your personal information, or opt out of processing it for "targeted advertising" purposes, as defined by relevant privacy laws. If your browser or device sends a Global Privacy Control (GPC) signal, we will honor it as an opt-out request for that specific browser or device, where required by law.
6. Right to Restrict Processing - You may ask us to stop or limit how we use your personal information in certain situations.
7. Right to Withdraw Consent - If we rely on your consent to process your personal data, you can withdraw that consent at any time.
8. Right to Appeal - If we deny a privacy rights request, you may have the right to appeal our decision. To do so, simply respond to the notification you receive from us.
9. Communication Preferences - You can opt out of receiving promotional emails by clicking the “unsubscribe” link in our messages. Even if you opt out, we may still send you transactional messages (e.g., order confirmations or account updates).

How to Exercise Your Rights

You can exercise any of these rights through tools provided on our Site or by contacting us directly using the information in the Contact section.

We will not discriminate against you for exercising your rights. To protect your privacy and security, we may request information to verify your identity—such as your email or account details—before acting on your request.

If you authorize someone else to make requests on your behalf, we’ll require proof of that authorization and may also ask you to confirm your identity directly with us.

We aim to respond to all valid requests within the timeframes required by law.

GDPR (for EU Customers)

If you're in the European Economic Area (EEA), we process your data under the following legal bases:

1. Your consent
2. Fulfilling a contract
3. Legal obligations
4. Legitimate business interests

CCPA (for California Residents)

California residents may request:

1. Access to the personal data we hold
2. Correction or deletion of personal info
3. Opt-out of data sale (if applicable)

To submit a request or designate an authorized agent, contact us via email or mail.

Cookies

We use cookies to:

1. Remember your preferences
2. Help you stay logged in
3. Analyze how users browse the site
4. Run targeted marketing campaigns

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track

Currently, we do not respond to “Do Not Track” signals due to lack of a universal standard.

Changes

We may update this policy to reflect legal or operational changes. The most recent version will always be available here.

Complaints

As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under “Contact” above.

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: [Add contact information or website for the data protection authority in your jurisdiction. For example: https://ico.org.uk/make-a-complaint/]

Last updated: 19-May-2025